FIRMS OF ENDEARMENT PDF
Firms of Endearment. How World-Class Companies Profit from. Passion and Purpose. Second Edition. Raj Sisodia. Jag Sheth. David Wolfe. Identifying Firms of Endearment. Here is how we identified the companies featured in this book. Our process can be described as “organic and. The authors of Firms of Endearment: How World-Class Companies Profit from Passion and Purpose, 2nd Edition introduce their book, which.
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These are the Firms of Endearment. Companies people love doing business with. You need to become one of those companies.
This book will show you how. If you want to be great—truly great—this is your blueprint. This is transforming the marketplace, the workplace, the very soul of capitalism.
Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith.
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Open Preview See a Problem? Thanks for telling us about the problem. Return to Book Page. Preview — Firms of Endearment by Rajendra S. Love, Joy, Authenticity, and Soul: Hardcoverpages. To see what your friends dndearment of this book, please sign up.
To ask other readers questions about Firms of Endearmentplease sign up. Lists with This Book. Yet another management book that says in pages what could be said in Feb 18, Experience Life rated it really liked it.
The strategies that make a business successful are undergoing an abrupt endearmen, according to these authors — two business-school marketing professors and one renowned trends expert. Companies that prize profits over people are faltering, they assert, while socially responsible companies that respect all their stakeholders are on the rise.
Those practices include compensating employees at above-average rates and executives at below-average ones, working in partnership with suppliers rather than angling endearmet competitive price advantages, and investing profits in socially responsible ventures rather than marketing schemes.
In addition to making a quantitative, research-based case for ehdearment stakeholder model of business, this book explains why companies making a positive difference in the world are the ones most likely to succeed over time. Jan 13, E rated it really liked it. Wolfe and Jag Sheth contend that as U. More companies now are building corporate cultures around humanistic values.
They provide equal service to each stakeholder group: This creates lasting loyalty and even earns a profit. Despite a bit of fims, the book paints an idyllic but desirable business portrait.
Firms of Endearment | Second Edition
Readers might even fidms its optimism and altruism as a balance to endearemnt prevailing negativity. Jun 30, Brent Green rated it it was amazing. When I was a young advertising executive back in the early s, I learned a lot about the science of advertising from my major client, McDonald’s. I learned how to plan and execute campaigns precisely to achieve optimum media reach, frequency, TRPs, cumes, and CPMs. I learned about developing campaigns to win the greatest media “share of voice” and ultimately achieve the largest “share of mind,” which of course we measured with research unaided recall, aided recall, brand associations, etc.
But the Ronald McDonald House and a little fimrs with Wilms endearmwnt taught me that hearts frms be bought or sold with hard-core marketing but must be earned through good works and honest values, forthrightly expressed. I discovered something much more important from a consumer standpoint: Endearemnt have learned in 30 years that we consumers have a lot of heart to give back to companies that take care of us and reflect our deepest values.
It’s a simple idea, yet oc and so timely. One critical reviewer posting here does not apparently understand that appealing to endearing emotions — and building brands based on appeals to the emotions seeking affinity and their underlying core values — is the wave of the future.
Consumers have multiple choices today in any category — firs reigns — and it’s those companies making cogent and genuine appeals to the heart that will prosper more than those who remain stuck in 20th century approaches involving logical sales arguments, low-price positions as the cirms business goal e. Wal-Martobsession with killing competitors, and endearkent sales tactics.
Low pricing wins a segment of the market and always endear,ent, but I can’t think of a widely admired firm that has achieved substantial “share of heart” when focused on making money over creating affinity with stakeholders. The authors are suggesting a revolutionary idea: Sep 11, Manish Nigam rated it really liked it. Good case studies and examples. Sep 30, Parimal Patil rated it really liked it.
Dec 15, Sam Motes rated it really liked it Shelves: The book argues that we are entering a new age of transcendence where the zeitgeist of society due to its aging majority of adults over 40 now is moving towards a higher calling of giving back to society and moving beyond the drive for more individual materialistic gain. The pull of this movement is so great it is impacting the soul of capitalism itself and giving it a more humanistic feel.
The book goes into detail of how Firms of Endearment are at the cutting edge of this movement in focusin The book argues that we are entering a new age of transcendence where the zeitgeist of society due to its aging majority of adults over 40 now is moving towards a higher calling of giving back to society and moving beyond the drive for more individual materialistic gain. The book goes into detail of how Firms of Endearment are at the cutting edge of this movement in focusing on societal value of their output and not just their shareholders.
The book makes some compelling arguments for this movement but it seems to be indirectly at odds with endearmwnt cut to the bone belt tightening going on by industries to survive the economic meltdown even if the greed and corporate corruption that lead to this mess is a direct supporting cause for the movement.
As we move out of this mess this movement could catch steam and become even stronger. Book is a little dated in that it was written in prior to the current economic meltdown which is evident in its discussion of things like Wal-Mart stock falling behind Target which reversed sharply during the last few years but the endaerment it talks about are still relevant May 05, Chris Yoko rated it really liked it.
If this book was rated only on its message it would be 5 stars. The content is well structured and clearly showcases the authors argument that business which are more evolved and self actualized tend to out perform the market greatly. My only complaint about the book is that it reads very academically – more like a textbook. I, personally, would have prefered a version which expressed if same message in a more conversational tone without belaboring the point with 4 pages of additional examples fidms If this fiems was rated only on its message it would be 5 stars.
I, personally, would have prefered a version which expressed the same message in a ov conversational tone without belaboring the point with 4 pages of additional examples and research.
Nonetheless I believe the book illustrates why these businesses are leaps and bounds ahead of many of their competitors and more importantly endearjent the world would be a better place if there were more businesses that acted as the FoEs do. Feb 13, Glenn Van rated it really liked frims Shelves: Helaas nog niet verkrijgbaar in het Nederlands, maar een bron van inspiratie en zeker ook bewijs dat MVO of – zoals het genoemd wordt in het boek – het Stakeholder Relationship Model duurzaam financieel beter presteert.
Daarnaast staan er prachtige anekdotes in over bedrijven als Harley Dav Helaas nog niet verkrijgbaar in het Nederlands, maar een bron van inspiratie en zeker ook bewijs dat MVO of – zoals het genoemd wordt in het boek – het Stakeholder Relationship Model duurzaam financieel beter presteert. Aug 02, Leader Summaries rated it it was amazing. Empresas que se hacen querer. Mar 06, Chuck Heikkinen rated it it was amazing Shelves: When I first got the book, I thought I was getting “Terms enfearment Endearment,” and thought, oh, that would be nice to read.
It turned out quite differently and I liked the result. The book lays out how corporations who put “stakeholders” first employees, suppliers, retailers and customers ahead of profit actually perform better than corporations dedicated to making money for shareholders and top executives. The shareholder profit is better, the working conditions are better, the community benefit When I first got the book, I thought I was getting “Terms of Endearment,” and thought, oh, that would be nice to read.
The shareholder profit is better, the working conditions are better, the community benefits and employees, suppliers, and retailers feel and are valued. Nov 26, Brandi rated it it was amazing. In a world where too many corporations value the dollar above anything else, no matter what the cost to the environment, people, etc.
I love how this book uses actual case studies and statistics to show that companies can be profitable and socially responsible. This book was written about a decade before, and did not add much for me beyond Conscious Capitalism, as I had already bought in. Word choices felt a little precious “concinnity” anyone? Feb 09, Bernard Koch rated it liked it. Much of it is a lot of common sense, but there are some great case studies that one can use when talking to clients.
Interesting how they spend much of the book taking issue with Jim Collins, yet most of these claims seem to be based more on empirical evidence rather than research. May 19, Edmond Porter rated it liked it. A bit dated information but still interesting to see that there is a place for companies that actually treat customers and employees well and turn a profit.
Sep 15, Nicole rated it it was amazing Shelves: Mar 21, Kyle marked it as to-read. Aug 09, Marty rated it it was amazing. Nice to read a book that says you can do well by doing good. That exploitation of employees,customers and the environmemt is not really the path to success for shareholders.
Firms of Endearment: How World-Class Companies Profit from Passion and Purpose
Mar 05, Bruce Flanagan rated it it was amazing. A must read, although not everyone will agree.
It shows how a company higher purpose driven makes a difference. A company that cares equally for each of it stakeholders. Oct 19, Matt Kaspari rated it it or amazing. If you like Good to Great, you will love Firms of Endearment. This book looks at the real things businesses should measure. An interesting new theory, backed by solid facts.
Jun 20, Bill Withers rated it it was amazing Shelves: